Differentiation: When you break the rules or social norms, you're likely doing something that no one else in your small business industry is doing. This can differentiate your business from your competitors and make you stand out in a crowded market. By being different, you may attract more attention and interest from potential customers, which can lead to increased sales and growth.
Innovation: Breaking the rules or social norms can force you to think outside the box and come up with new and innovative solutions for your small business. By challenging the status quo, you may find new ways of doing things that are more efficient, effective, or sustainable. Innovation can help your business stay ahead of the curve, adapt to changing market conditions, and maintain a competitive edge.
Brand building: Breaking the rules or social norms can also help you build a brand that resonates with your target audience. If you're willing to take risks and challenge convention, you may appeal to customers who are looking for a brand that's bold, rebellious, or unconventional. By building a brand that stands for something unique, you may be able to create a loyal following of customers who identify with your values and vision.