Success Starts with ONE Brave Move

"Whenever you see a successful business, someone once made a courageous decision.”

― Peter F. Drucker

Let’s be honest: success rarely begins with neatly pressed spreadsheets and color-coded planners. More often, it begins with someone deciding, “Welp, this might fail spectacularly—but let’s try it anyway.” Courage in business isn’t about slaying dragons or climbing mountains. It’s about wearing business pants (sometimes mismatched) and saying yes when your inner critic is screaming “NOOO!”

Here’s how courageous decisions sneakily run the show:

1. The Courage to Look Ridiculous

Courage means launching the idea that makes you look slightly unhinged. Like the bakery owner who thought, “Yes, donuts shaped like dinosaurs are what the world needs.” Spoiler: they sold out in hours. When you allow yourself to risk ridicule, you open the door to being remembered. Nobody ever became a legend by blending into beige wallpaper.

2. The Courage to Fail Fast (and Awkwardly)

Sometimes the brave choice is flopping spectacularly in public. Think of it as free market research disguised as embarrassment. You post a wobbly reel, it tanks… but you learned what not to do. Fail fast, fail funny, and you’ll move forward quicker than the people still hiding in “draft mode.”

3. The Courage to Say “Why Not?”

Every thriving business has a “why not?” moment. Why not start a podcast from your closet? Why not sell socks with motivational quotes stitched into the toes? Why not pitch yourself for that speaking gig you’re convinced you’re under-qualified for? Half of success is just daring to test the absurd—and realizing it wasn’t absurd at all.

Behind every “overnight success” is a trail of questionable decisions made with questionable snacks at questionable hours. That’s the real story: courage shows up not in perfection, but in willingness. If you’re waiting for your courage to look polished and professional, spoiler alert—it never does. So put on your business pants (wrinkled or not), laugh at your own bravery, and remember: success is just courage with better branding

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